The global cement / concrete supply chain currently produces a disproportionate amount of greenhouse gas emissions. Innovative solutions that make cement and concrete production and usage sustainable are urgently needed. But how do you bring together different different academic, financial, and industrial stakeholders to rapidly reduce those emissions?
Real World Visuals were contacted by Pure Green Cement, a membership organisation that provides a platform to accelerate connections between stakeholders with a vested interest in climate change mitigation in the cement / concrete industry. They wanted to bring innovative ideas out of papers and labs and into real world solutions by accelerating connections between academia, industry, and the financial sector. They firmly believe that innovations needed in this industry reside in the minds of academics, and by bridging academia with necessary funding and resources, they aim to build the foundation for a greener cement industry.
We created a simple animation designed to catch the attention of academics / researchers working on carbon abatement research as well as members of the financial community looking to fund projects that mitigate climate change. The film not only shows the carbon footprint of global cement production, but it makes it ‘real’ by also showing the volumes of cement. A good example of our ‘concrete visualisation’.
“As a disproportionate CO2 emitter, the cement industry needs innovations that will reduce its carbon footprint. However, it is hard to grasp just how much cement is produced worldwide and the associated CO2 emissions by looking at numbers on paper. PGC wanted to give our audience a way to visualize these stark figures in order to demonstrate the need for emissions reductions in this vital industry, and RWV’s video has helped us achieve this.”
Data and assumptions behind this video can be found here: Data and Assumptions
Client: https://puregreencement.com