How can global car manufacturers show climate change leadership? Phasing out petrol and diesel vehicles alone is not enough as making electric cars uses a lot of energy, particularly in the manufacture of the batteries. So the challenge is to engage with the supply chain and get them also to reduce emissions - primarily by only using renewable electricity.
Porsche is now doing this by calling on its approximately 1,300 direct series suppliers to use only renewable energy in new projects for the manufacture of Porsche components. It’s a big ask and requires a huge engagement programme with staff and suppliers.
That is why in 2021 Real World Visuals were approached to make an animation to explain the carbon reduction strategy to employees and selected suppliers, backed up by detailed data. The full video is naturally confidential, but the above is an extract to give a flavour of what can be done to get across the message.
“We did fully utilize the video during our face to face training programs and I feel it added value for our participants.”
