How do you highlight the climate benefits of using electric bikes and e-scooters in cities?
This was the challenge set by Beam Mobility, the largest micro-mobility operator in the Asia Pacific region. Public transportation conveniently takes people to and from the general area of their destination. However, there is an issue with completing the first and final parts of their journey and this is where Beam’s electric micro-mobility vehicles come in. Beam’s mission is simple – to turn little drives into better rides and make cities flow better for everyone.
Beam wanted to create eye-catching visuals to dramatise the emissions problems they are trying to solve in major cities in the Asia Pacific Region. So we created a set of short videos and accompanying images showing the transport-related carbon emissions in ten cities.
“The videos starkly illustrate the need to reduce the number of private vehicles on the road and use alternatives with emission-free public transport infrastructure.”
The imagery has been used widely by the company in newsletters and on social media - see here how Beam have used these visuals in their PR campaign, here an example of a Malaysian ‘citizen’s journal’ and below - an example of visual use in a Beam newsletter. https://www.ridebeam.com
